Ecommerce Straight Talk
How A Superbowl Ad Sent Death Wish Coffee Into Bootstrapped Growth Mode, With Will Critcher.

How A Superbowl Ad Sent Death Wish Coffee Into Bootstrapped Growth Mode, With Will Critcher.

September 16, 2021

How A Superbowl Ad Sent Death Wish Coffee Into Bootstrapped Growth Mode, With Will Critcher.

Ecommerce Straight Talk Episode 16

This week we're chatting with Will Critcher, the Director of Ecommerce at Death Wish Coffee.

Death Wish Coffee makes the worlds strongest coffee, with twice the amount of caffeine as a regular 'cup of joe'.

Join us in talking about all things Ecomm, including:

  • Winning a free Superbowl commercial.
  • How to manage with insane growth.
  • Dealing with Amazon inventory issues.
  • Leveraging and scaling retail.
  • Prioritizing people, product, and processes.
How to Scale a Product From Launch to Retail With David Katz, CEO of Swaggr

How to Scale a Product From Launch to Retail With David Katz, CEO of Swaggr

September 9, 2021

How to Scale a Product From Launch to Retail With David Katz, CEO of Swaggr

Ecommerce Straight Talk Episode 15

This week we're chatting with David Katz, the CEO of Swaggr. Swaggr has created products around sustainability and recyclable plastics.

Launching a brand from farmer's markets to scaling in retail, how Swaggr built a loyal brand community.

Join us in talking about all things Ecomm, including:

  • Launching products on Indigogo.
  • Using farmer's markets to build a community.
  • How to get your product into retail stores.
  • Leveraging and scaling retail.
  • Why paid channels are so important for DTC.
Margins, Multipliers, and Manufacturers, How To Sell Your Ecommerce Store with Jeet Banerjee

Margins, Multipliers, and Manufacturers, How To Sell Your Ecommerce Store with Jeet Banerjee

August 12, 2021

Margins, Multipliers, and Manufacturers, How To Sell Your Ecommerce Store with Jeet Banerjee

Ecommerce Straight Talk Episode 14

From entering the Ecommerce space to exiting, how you can build an efficient Ecommerce store with Jeet Banerjee. Jeet is an Entrepreneur who has started, scaled, and sold over 7 Ecommerce brands.

Join us in talking about all things Ecomm, including:

  • How to find and vet manufacturers.
  • Best time to exit the market.
  • How to sell your Ecommerce store for the most profit.
  • What margins you should be aiming for.
  • When to maximize your own industry knowledge.
How to Increase Ecommerce Growth Using Digital Advertising with Jonah Redel-Traub from Summit Golf Brands

How to Increase Ecommerce Growth Using Digital Advertising with Jonah Redel-Traub from Summit Golf Brands

August 5, 2021

How to Increase Ecommerce Growth Using Digital Advertising with Jonah Redel-Traub from Summit Golf Brands

Ecommerce Straight Talk Episode 13

This week we're chatting with Jonah Redel-Traub. Jonah is the Director of Ecommerce for Summit Golf Brands.

Listen in on our discussion about all things ecommerce, including:

  • Using Digital Advertising to increase traffic and conversions.
  • How Golf performed during the pandemic.
  • What outdoor Ecomm brands can do to increase growth.
  • The effects of iOS-14 on the outdoor industry.
  • Best traffic channels to take advantage of in 2021.
How to Get Your Ecommerce Brand Into Northern Europe & Asia (A-PAC) with Moon-Suck Song of Panagora

How to Get Your Ecommerce Brand Into Northern Europe & Asia (A-PAC) with Moon-Suck Song of Panagora

July 29, 2021

How to Get Your Ecommerce Brand Into Northern Europe & Asia (A-PAC) with Moon-Suck Song of Panagora

ECOMMERCE STRAIGHT TALK EPISODE 12

This week we're talking with Moon-Suck Song from Panagora.
 
He's the CEO & Co-Founder of a digital agency in Northern Europe that helps Ecommerce brands break into Northern Europe and Asia (A-PAC).
 
Watch full episode here 👉 https://youtu.be/1gSkg-ZCbAo
 
Join us in talking about all things Ecommerce, including:
  • How to get a foothold into Asia (A-PAC)
  • How to decide on whether to move into Northern Europe
  • Kinds of brands that are successful in Sweden, Finland, Norway, and Denmark
  • Top traffic movers in Korea and Asia
  • Global Trends post-pandemic
How to Grow Your Ecommerce Business in 2021 with Colin Giblin at Turtle Fur

How to Grow Your Ecommerce Business in 2021 with Colin Giblin at Turtle Fur

July 22, 2021

How to Grow Your Ecommerce Business in 2021 with Colin Giblin at Turtle Fur

Ecommerce Straight Talk Episode 11

This week we're chatting with Colin Giblin.

Colin is the Director of Ecommerce at Turtle Fur… A brand focused on making being happy outside easier since 1982 with quality headwear & accessories for all seasons and all lifestyles.

Join us in discussing all things eCommerce, including:

  • Effects of massive mask over-inventory
  • How to be persistent through Q3 and Q4
  • Dealing with the changing purchase behaviors of consumers
  • Growing a brand in 2021
Conversational Ecommerce & Back-To-School

Conversational Ecommerce & Back-To-School

July 15, 2021

Conversational Ecommerce & Back-To-School

Ecommerce Straight Talk Episode 10

This week on Ecommerce Straight Talk we're discussing:

  1. Weber and Traeger go public
  2. TikTok IPO on ice
  3. Amazon and Google under investigation
  4. Klarna buys eComm tech startup Hero
  5. Back-to-School sales to hit record spending 
How to Use Ecommerce Ad Automation with Adan De La Cruz at Revealbot

How to Use Ecommerce Ad Automation with Adan De La Cruz at Revealbot

July 8, 2021

How to Use Ecommerce Ad Automation with Adan De La Cruz at Revealbot

ECOMMERCE STRAIGHT TALK EPISODE 9

This week on Ecommerce Straight Talk we're chatting with Adan De La Cruz.

Adan is the Success Manager at Revealbot.

Join us in discussing all things eCommerce, including:

  • Automation in Advertising Technology
  • iOS-14 interruptions
  • What’s working and what isn’t with Facebook Ads
  • Scaling and Growing a brand in this "New Normal"
Starting and Scaling a Subscription Box Company with Cody Rich at Backcountry Fuel Box

Starting and Scaling a Subscription Box Company with Cody Rich at Backcountry Fuel Box

July 1, 2021

Starting and Scaling a Subscription Box Company with Cody Rich at Backcountry Fuel Box

ECOMMERCE STRAIGHT TALK EPISODE 8

This week on Ecommerce Straight Talk we're chatting with Cody Rich about Starting & Scaling a Subscription Box Company.
 
Cody is the Founder of Backcountry Fuel Box and the Creator of The Rich Outdoors Podcast.
 
Listen in on the discussion covering all things eCommerce, including:
 
✅ Subscription Box Companies
✅ Branding in 2021
✅ Contending with the latest iOS issues
✅ Scaling and Growing a brand in this "New Normal"
 
Join us every Thursday for more interviews with industry leaders and eComm store owners as we discuss all things eCommerce.
Virtual Events, Gaming, and Omnichannel - The “New Normal”

Virtual Events, Gaming, and Omnichannel - The “New Normal”

June 3, 2021

Virtual Events, Gaming, and Omnichannel - The "New Normal"

ECOMMERCE STRAIGHT TALK EPISODE 7

This week we're discussing:

  1. LinkedIn is doubling down on pushing events to advertisers, for more ad $... 21 million LinkedIn members attended virtual events on the platform last year.  While its livestreams increased more than 400% from September 2019–September 2020.  The latest updates come roughly a month after LinkedIn said its ad revenue was up 60% YoY, surpassing $3 billion. Will virtual events continue the traction they've held during the pandemic?
  2. Roblox is an online gaming platform where users can immerse themselves in any of the 18 million virtual worlds. And in Roblox’s many worlds, players can buy an array of items from an Avatar Shop using the game’s currency – a Robux.  Gucci decided to mark its 100-year anniversary by creating the "Gucci Garden".  A game made up of various themed rooms.  As visitors wandered the rooms, they could purchase exclusive virtual Gucci items for their avatars to wear.  One item proved particularly popular – the limited-edition virtual Dionysus Bag with Bee, which Gucci was selling to gamers for an original price of 475 Robux (equivalent to $6). But, just as in the real word, users can re-sell the digital wears if the demand is high. And this bag was, leading one user to sell it on for over $4,100 – $800 more than the real thing... Should we expect to see more brands getting into gaming?
  3. Retail stores are increasing staffing to focus on BOPIS.  We've discussed this in past episodes, but we're now starting to see retail brands focus on omnichannel and what it really mans for their business. With Micheals, Ulta, Build-A-Bear, Madewell, Kendra Scott, and Foot Locker going all in on omnichannel, we're seeing big box stores take advantage of the new "normal"... So, how can your "Regular-Joe", Ecommerce store owner, take advantage of Omnichannel?
  4. Ecommerce grew as much in the first 8-weeks of the pandemic as it did in the previous 8-years.  With brands making huge investments into Ecommerce over the past year, more and more brands feel they need to hop on the Ecomm bandwagon. And although more folks are getting out and wanting to spend more of their $$ back into their local stores, we see 38% of consumers intend to do more shopping online and visit stores that provide great experiences.  Instead of asking, "How does Ecommerce fit into a Post-Pandemic world?", we should be asking, "What consumer experience do I need to offer?"
  5. Instagram released a feature update that’s more relevant for retailers: Drops, a dedicated section where brands can release new products via Instagram Shopping.   A few years into its mobile mall renovations, Instagram is still used for window shopping more than shopping shopping.  Brands that’ve tried Instagram Checkout said the app has yet to generate meaningful purchasing activity, and their websites offer more relevant product information than the app supports. By introducing Drops, Instagram isn’t just directing shoppers to new releases. It’s also helping retailers make purchase journeys more obvious on the app. Do you foresee this to make an impact on brand sales through Instagram?
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